Marketing a Casino
The casino is a place where champagne glasses clink and tourists and locals mingle, giving the entire space an incredible buzz. It’s also a place where many people are gambling with large sums of money, which can lead to a certain sense of desperation and temptation that encourages cheating, theft and other forms of illegal behavior. This is why casinos spend a lot of time, money and effort on security. Elaborate surveillance systems provide a high-tech eye-in-the-sky that can watch every table, change window and doorway, and can be adjusted to zoom in on suspicious patrons by a room filled with banks of security monitors.
In this way, Casino is not just a crime epic; it’s a portrait of a liminal space, not just between Victorianism and Modernism but between big business and the rough blur of organized crime, where the foibles of both sides are equally exaggerated. It’s a worldview that, like Goodfellas a few years later, seems dated but carries with it a sense of the loss of a way of life.
Casinos are often more than just gaming halls, and they need to market themselves as such. They are perfect venues for events and group business, and they offer a wide range of entertainment and food options as well. In addition, a casino’s marketing needs to focus on its reputation as a safe and fun place to play. This can be done by displaying positive reviews on the casino’s website and social media pages, encouraging guests to share their experiences, and posting pictures of lucky winners.
