There’s something about casino games that draws people in. Whether it’s the thrill of the fast-paced action or simply the anticipation of what may happen next, these games are designed to keep players on the edge of their seat. Although many casino games are based on chance, there is a certain level of skill involved, and some even require strategic thinking. No matter what your interests or skills are, there’s bound to be a game for you at the casino.

Despite its gloomy underworld tone and truly hellacious violence (like a torture-by-vice scene complete with popped eyeballs that had to be trimmed for an NC-17 rating), Casino is a compelling story of a ruthless mobster who isn’t afraid to get his hands dirty to make the money he wants. Robert De Niro’s portrayal of Ace Rothstein, who is forced to decide between his old gangster ways and becoming a family man, gives the audience a glimpse into the complicated nature of gambling.

Casinos are a unique addition to their markets and attractive destinations for their audiences. While the industry is competitive, there are a number of tried and true casino marketing strategies that can help your property grow into an industry leader. From partnerships with e-sports teams to virtual reality, here are some creative ideas for growing your casino’s reach.