A casino is a public place where a variety of games of chance can be played. It offers a wide variety of luxuries to help gamblers feel comfortable and is often accompanied by restaurants, free drinks, stage shows and dramatic scenery. While your grandmother might have enjoyed taking weekend bus trips to the nearest casino with her girlfriends, modern casinos are much choosier about whom they let in. They are more likely to concentrate their investments on “high rollers” who gamble in rooms that are separate from the main gambling floor, and offer them extravagant inducements like free spectacular entertainment and transportation, elegant living quarters and other perks.

Something about gambling (probably the presence of large amounts of money) encourages people to cheat and steal, which means that casinos spend a lot of time, effort and money on security. Elaborate surveillance systems provide a high-tech eye in the sky and can be adjusted to focus on suspicious patrons by workers in a room filled with banks of security monitors. Some casinos even employ a specialized staff to monitor slot machine payouts for suspicious patterns that might indicate cheating.

Casinos are also perfect venues for a wide range of events, such as weddings, conferences and group dinners. To help your casino attract this business, you can target event planners searching in similar areas or sister markets using search ads on Cvent. These ads will give you prominent exposure to potential clients at the exact moment that they are researching solutions and have the highest intent to follow through with their searches.