Casino is a movie about gambling, and the ways in which people gamble to make money. It also looks at the psychological and ethical challenges of gambling, which is a common pastime for many Americans despite its risks.

When you walk into a casino, the lights, sounds, and physical design are all designed to manipulate you into spending more money. There’s a reason you never see a clock — the people running the casino want you to lose track of time and keep throwing your cash at whatever the machine is telling you to do.

Most movies and TV shows only show the opulence, neon signs, and glitzy fun of Las Vegas casinos. But Casino goes deeper than that to uncover a dark past and present a more realistic view of what casino life is really like.

The movie features a great cast, led by Robert De Niro and Sharon Stone, who both deliver memorable performances. Joe Pesci is also impressive as the villainous Santoro, and he and the rest of the cast are all convincing in their portrayals of greed and corruption.

Casinos are unique destinations that attract specific audience segments, but they have a tough job of getting those visitors to their doors in the first place. To boost discoverability, consider partnering with local businesses, entertainment, food vendors, and other attractions in the area to promote your property. This, along with using proximity marketing tools to target guests who are in the vicinity, can help you stand out from the competition and increase your audience’s likelihood of visiting your casino.