One of the first questions any aspiring Casino marketer should ask is what is casino marketing. What is it and how can it help your casino? The answer is actually quite simple: casino marketing is all about attracting high rollers, while simultaneously attracting casual gamblers. Here are some strategies to help you increase your engagement rates. Read on to find out more. (Updated January 2017)
First, you need to understand who gambles at casinos. According to the National Profile Study and the U.S. Gaming Panel, 24% of U.S. adults visited a casino in the past year. These two surveys are quite different in terms of age and education levels. In 1989, 24% of adult Americans held a graduate degree, while 28% had an associate’s degree. Interestingly, almost half of casino gamblers were over 45. This is likely due to the fact that older parents have more vacation time and disposable income.
Historically, the casino began as a place to gather and dance. However, in the nineteenth century, it expanded into a complex of gaming rooms. The first casino in the world was Ridotto, which was built in the 17th century. Over time, the casino became one of the principal sources of income for Monaco. Currently, there are numerous casinos worldwide that offer live entertainment and gambling. And in a city that is home to the world’s most famous casinos, there is an endless supply of entertainment to suit every taste and budget.